Business Communication
Sep 2025 Examination
Q1. A marketing team aims to boost brand awareness and engagement. How can they effectively utilize information and content-sharing sites by curating relevant content and fostering user-generated contributions? (10 Marks)
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Q2. A TechEd company faces financial difficulties, necessitating the termination of annual bonuses and a 15% staff reduction. From a business communication perspective, what key elements should TechEd’s management consider when planning and drafting their announcement to employees to ensure the negative news is delivered effectively, minimizes negative emotional impact, and preserves employee trust and morale? (10 Marks)
Q3(A). A recent graduate struggles to articulate their diverse experiences into a cohesive professional narrative. How can “Writing the Story of You” be instrumental in crafting a compelling resume that resonates with potential employers? (5 Marks)
Q3(B) A job seeker is struggling to differentiate their resume in a highly competitive market, often feeling their applications are generic. How can “Adapting Your Resume to Your Audience” be leveraged to create a more impactful and targeted application? (5 Marks)