Business Communication
Jun 2025 Examination
Q1. Imagine you are a marketing manager for a new Indian fitness app called “FitIndia.” You aim to create a persuasive message to motivate young adults to adopt a healthier lifestyle. How would you craft your message to resonate with this target audience? (10 Marks)
Ans 1.
Introduction
In today’s fast-paced digital world, young adults often find themselves caught between career aspirations, social commitments, and personal well-being. With increasing screen time, sedentary lifestyles, and unhealthy eating habits, fitness has become a secondary concern for many. However, the importance of a healthy lifestyle cannot be overstated—it enhances productivity, boosts mental well-being, and prevents long-term health complications. FitIndia, a cutting-edge fitness app, aims to bridge this gap by offering an engaging, personalized, and easy-to-follow fitness solution. To motivate young adults to adopt a healthier lifestyle, the message must be crafted in a way that resonates with their mindset, addresses their challenges, and offers solutions
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Q2A. A multinational company in India with a diverse workforce recognizes the importance of inclusivity and respect in its business communication. The company aims to create a cohesive work environment where employees from all backgrounds feel valued and understood. To achieve this, the management wants to implement a strategy for using bias-free language that considers the regional and linguistic diversity of its employees.
Propose a comprehensive strategy for using bias-free language in this multicultural business environment to promote inclusivity and respect. (5 Marks)
Ans 2A.
Introduction
In a multinational company operating in India, where employees come from diverse regional, linguistic, and cultural backgrounds, inclusivity in communication is crucial for maintaining a harmonious work environment. Bias-free language ensures that every employee feels valued, respected, and included in workplace interactions. By implementing a structured strategy for inclusive communication, the company can foster mutual respect, reduce misunderstandings, and promote a positive corporate culture that encourages collaboration and equality.
Concept and Application
Implementing a Bias-Free Language Strategy
1 Understanding Regional and Linguistic Diversity
India’s workforce is inherently diverse, with multiple languages, dialects, and cultural differences.
Q2B. The marketing team at a company is struggling to keep up with the changing landscape of social media. They are using outdated methods and are not effectively engaging with stakeholders. The team is also not using social media to its full potential to inform, persuade, or build relationships. The CEO has called a meeting to discuss how the team can better adapt to the changing landscape of social media. Evaluate the impact of social networks on business communication and how they have transformed interactions with stakeholders? (5 Marks)
Ans 2B.
Introduction
The rise of social media has revolutionized business communication, making it more interactive, real-time, and data-driven. Unlike traditional communication methods, social networks allow companies to engage directly with stakeholders, personalize their messaging, and manage brand perception effectively. However, businesses that fail to adapt to the evolving social media landscape risk losing relevance and connection with their audience. The marketing team in the