Marketing Management
Sep 2025 Examination
Q1. Apply the concept of buying decision behavior to recommend how a new brand entering the snack food market should tailor its marketing strategies for consumers exhibiting variety-seeking behavior. Justify your recommendations using relevant consumer behavior theories. (10 Marks)
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Q2. Analyze how changes in economic conditions, such as inflation or recession, can influence a company’s pricing strategy, and evaluate the steps a company should take to maintain profitability and brand value during such periods. (10 Marks)
Q3(A) Design a product mix strategy for a company seeking to expand its market presence by introducing new product lines and variations, while maintaining brand consistency and customer loyalty. (5 Marks)
Q3(B) Design a customer value-driven marketing plan for a mid-sized organic snack company facing increased competition from larger firms, ensuring the plan leverages digital marketing, product differentiation, and customer relationship management for long-term success. (5 Marks)