Nmims Assignment DEC 2025
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Business Communication
Dec 2025 Examination
Q1. A consumer goods company, is launching a new line of organic cleaning products. The marketing team, led by a new manager, has developed a campaign that focuses solely on the superior cleaning power of the products. The campaign copy is dense with technical details about the proprietary formula. A focus group, however, revealed that the target audience is primarily motivated by environmental sustainability and health benefits, not just cleaning effectiveness. The feedback also highlighted that the language was too formal and lacked an emotional connection. What specific adjustments should Sarah’s team make to their persuasive messaging strategy to better align with the audience’s motivations and achieve a successful product launch? (10 Marks)
Ans 1.
Introduction
Persuasive messaging in business communication plays a crucial role in shaping consumer perception and driving product success. For Sarah’s team at the consumer goods company launching organic cleaning products, the initial campaign fell short because it focused primarily on technical superiority instead of aligning with customer values. While the product’s cleaning effectiveness is relevant, the focus group feedback makes it clear that the target audience prioritizes sustainability and health. Furthermore, the overly formal tone and lack of emotional appeal limited the campaign’s ability to create a strong connection with consumers. For a product positioned in the organic and eco-friendly market, messaging must
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Q2(A) A manager at a software company must inform a long-time employee that their performance is consistently below expectations, and a formal performance improvement plan is being initiated. The manager’s goal is to ensure the employee understands the seriousness of the situation while maintaining a professional relationship.What is the primary purpose of a negative performance review in this scenario? (5 Marks)
Ans 2a.
Introduction
A negative performance review is one of the most sensitive tasks in workplace communication. For a manager at a software company, the challenge lies in addressing long-term underperformance without damaging professional respect or future collaboration. The review is not simply a critique; it is a constructive communication tool to clarify expectations, highlight gaps, and initiate a structured plan for improvement. Its primary purpose is to balance accountability with support, ensuring that the employee understands the
Q2(B) Larsen & Toubro (L&T) is a multinational conglomerate with a significant digital presence, using various platforms for internal and external communication. L&T’s communication strategy includes internal podcasts for employee training, interactive dashboards on their website for stakeholder engagement, and real-time messaging apps for project teams. This approach allows them to streamline processes and maintain a cohesive brand identity across different channels and audiences.
Based on the caselet, identify and explain two ways L&T leverages digital communication to enhance business practices, citing specific examples from the text. (5 Marks)
Ans 2b.
Introduction
Digital communication is an important tool for global companies to stay connected, productive, and creative in today’s fast-paced business world. Larsen & Toubro (L&T), with its diversified operations, has strategically adopted multiple digital platforms to strengthen both internal and external communication. Their approach integrates modern tools like podcasts, dashboards, and real-time messaging systems, which not only enhance transparency but also support collaborative problem-solving. The primary purpose of these initiatives is to
Financial Accounting
Dec 2025 Examination
Q1. A national retail chain is experiencing rapid growth, opening 50 new stores in a single financial year and launching several promotional campaigns that offer deferred payment options to customers. The finance team is struggling to determine the correct timing for recognizing revenue from sales made under these promotions and matching related expenses, as cash inflows and outflows do not always align with the delivery of goods and services. The CFO is concerned that improper application of accounting principles could distort the company’s reported profitability and mislead stakeholders. Based on the scenario, how should the finance team at a rapidly expanding retail chain apply the accrual and realisation concepts to ensure accurate revenue and expense recognition during a period of aggressive store openings and promotional campaigns? (10 Marks)
Ans 1.
Introduction
In financial accounting, the accuracy of reported profits depends on applying the correct accounting principles that govern recognition of revenues and expenses. For a rapidly expanding national retail chain, complexities arise when promotional campaigns involve deferred payments and when store openings generate significant upfront expenses but revenues accrue over time. If the finance team recognizes income based on cash flows rather than the actual delivery of goods and services, it risks presenting a misleading financial position to investors, regulators, and other stakeholders. In such cases, the accrual concept and the realisation concept become critical. They guide accountants in separating cash movements from performance obligations, ensuring that profitability is measured correctly
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Q2 (A) TechGen Inc., a leading technology company, recently undertook a comprehensive review of its accounting practices for the fiscal year ending December 31, 2023. The company meticulously followed each step of the accounting cycle, from recording transactions in subsidiary books to preparing financial statements, with the goal of improving transparency and regulatory compliance. However, the CFO is concerned about potential gaps in the process that could affect stakeholder trust and is seeking your critical assessment of their current approach. Critically evaluate TechGen Inc.’s approach to ensuring accuracy and transparency in its accounting cycle, particularly in the context of regulatory compliance and stakeholder trust. Considering the multiple stages from transaction recording to financial statement preparation, what improvements or alternative strategies could be justified to further enhance the reliability of its financial reporting? (5 Marks)
Ans 2a.
Introduction
Accurate and transparent accounting is the backbone of financial reporting for any technology-driven corporation like TechGen Inc. The company’s commitment to following the accounting cycle—from recording transactions to preparing financial statements—reflects its aim of ensuring compliance and enhancing trust. However, the CFO’s concerns are valid, as even small gaps in processes such as classification, adjustments, or disclosure may distort the true financial position. To safeguard stakeholder trust, TechGen must not only adhere to
Q2(B) From the following Trial Balance of Gupta & Sons for the years ended December 31,
2018, Prepare:
- Trading Account
- Profit & Loss Account
- Balance Sheet as on that date
| Name of the Account | Debit Balances | Credit Balances |
| Rs. | Rs. | |
| Capital | 5,00,000 | |
| Sales | 10,00,000 | |
| Sales Returns | 25,000 | |
| Purchases | 5,00,000 | |
| Purchases Returns | 15,000 | |
| Inventory as on 1.1.18 | 60,000 | |
| Land & Buildings | 4,00,000 | |
| Plant & Machinery | 3,00,000 | |
| Furniture | 1,00,000 | |
| Wages | 50,000 | – |
| Carriage Inwards | 10,000 | |
| Provision for Bad Debts | 7,000 | |
| Carriage Outwards | 5,000 | |
| Cartage | 5,000 | |
| Salaries | 40,000 | |
| Loan | 2,60,000 | |
| Debtors | 1,50,000 | |
| Creditors | 70,000 | |
| Rent | 8,000 | |
| Bills Receivable | 40,000 | |
| Acceptances | 10,000 | |
| General Expenses | 20,000 | |
| Rent & Rates | 10,000 | |
| Investments | 50,000 | |
| Cash in hand | 50,000 | |
| Bank Overdraft | 10,000 | |
| Discount | 4,500 | |
| Bad Debts | 5,000 | – |
| Interest on Investments | 5,000 | |
| Interest on Bank Overdraft | 500 |
| Goodwill | 60,000 | |
| Total | 18,85,000 | 18,85,000 |
| Additional Information | ||
|
1. The value of inventory on December 31, 2018 was Rs. |
1,00,000 |
|
| 2. Depreciation is to be provided on: Land & Building @ 5% p.a. Furniture @ 10% p.a. Plant & Machinery Rs. 50,000. | ||
| 3. Provision for Bad Debts is to be maintained @ 5% on debtors. | ||
|
4. Wages are outstanding to the extent of Rs. 4,000 and Salaries to the extent of Rs. 3,000. |
||
| 5. Rent and Rates are prepaid to the extent of 1/4th of the amount paid. | ||
| 6. Interest on Investment
outstanding is Rs. . |
1,000 |
|
| 7. Rent to the extent of Rs. 2,000 has been received in advance. | ||
Ans 2b.
Introduction
Final accounts present the overall performance and financial position of a business by transforming trial balance figures into structured statements. For Gupta & Sons, preparation of the Trading Account, Profit & Loss Account, and Balance Sheet requires applying adjustments such as closing stock, depreciation, provisions, outstanding and prepaid expenses, as well as incomes received in advance. These adjustments ensure compliance with the accrual and matching principles. The following statements show the true profitability for
Marketing Management
Dec 2025 Examination
Q1. A mid-sized fast-food chain is struggling to compete with larger brands and new entrants in a highly saturated market. Customer feedback indicates that while the food quality is acceptable, the brand lacks a unique identity and customer loyalty is low. The management is considering various differentiation strategies—product innovation, superior service, unique delivery channels, staff training, and brand image enhancement—to create a sustainable competitive advantage and attract new customer segments. How should a mid-sized fast-food chain apply differentiation strategies to stand out in a saturated market, using the concepts of product, service, channel, people, and image differentiation? Recommend a comprehensive approach and justify your choices based on the scenario. (10 Marks)
Ans 1.
Introduction
In today’s hypercompetitive fast-food industry, mid-sized chains face significant challenges in differentiating themselves from larger, well-established brands and agile new entrants. While food quality may be acceptable, customer loyalty and brand identity often remain weak without a unique positioning strategy. In such saturated markets, differentiation becomes the key driver of sustainable competitive advantage. By applying a holistic differentiation framework—spanning product, service, channel, people, and brand image—a mid-sized fast-food chain can create distinct value propositions that resonate with evolving consumer needs. The objective is not just to offer meals but to deliver memorable experiences that foster loyalty and attract new customer segments. An
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Q2 (A) Coca-Cola, long associated with sugary soft drinks, faced declining sales due to rising health concerns and stricter regulations on sugar content. The company responded by diversifying its product portfolio to include bottled water, teas, and low- or zero- calorie beverages, and reformulated existing products. As a marketing strategist, you are tasked with evaluating whether Coca-Cola’s strategic adaptations have been comprehensive and sustainable in maintaining its market leadership. Evaluate the effectiveness of Coca-Cola’s adaptation strategy in response to increasing health consciousness and regulatory pressures. Critique the company’s product innovation and marketing diversification, and assess whether these changes sufficiently address both consumer demands and competitive threats in the beverage industry. (5 Marks)
Ans 2a.
Introduction
Coca-Cola, once synonymous with sugary carbonated beverages, has faced significant challenges due to rising health consciousness, lifestyle changes, and global regulations restricting sugar consumption. Declining soft drink sales forced the company to rethink its strategy and diversify into healthier options. Coca-Cola’s response included reformulating products, expanding into bottled water, teas, and zero-calorie beverages, and repositioning its brand to align with evolving consumer preferences. Evaluating these strategic adaptations is critical to understand whether they are comprehensive, sustainable, and
Q2 (B) Starbucks transformed from a single coffee bean store in Seattle to a global brand by integrating premium products, a unique café experience, and a powerful brand identity. The company’s strategy included sourcing high-quality beans, creating a welcoming environment, and building an emotional connection with customers through its iconic branding. As Starbucks continues to innovate, it faces challenges from emerging competitors and changing consumer preferences. Assess the effectiveness of Starbucks’ integrated approach to products, services, and branding in creating exceptional customer value. In your evaluation, consider how the interplay of high-quality products, personalized service, and a strong brand identity contributed to Starbucks’ global expansion and customer loyalty. What potential improvements or alternative strategies could further enhance its competitive advantage? (5 Marks)
Ans 2b.
Introduction
Starbucks’ journey from a single Seattle coffee bean store to a global powerhouse reflects the power of an integrated strategy combining products, services, and branding. By offering premium-quality coffee, cultivating a welcoming café environment, and building a globally recognized brand identity, Starbucks has redefined the coffeehouse experience. Its ability to connect emotionally with customers has fueled loyalty and expansion. Yet, emerging competitors and shifting consumer preferences demand a reassessment of
Micro Economics & Macro Economics
Dec 2025 Examination
Q1. A popular coffee brand, BrewBuzz, has introduced a loyalty program offering every 6th coffee free. At the same time, a new health study revealed that moderate coffee consumption boosts productivity and reduces stress. These developments have attracted new customers and encouraged existing ones to buy more coffee.
Based on the above scenario, apply your understanding to identify whether this scenario reflects a movement along the demand curve or a shift of the demand curve. Discuss the direction of the shift and how this change could influence BrewBuzz’s sales volumes and potential pricing strategy. (10 Marks)
Ans 1.
Introduction
In economics, understanding the difference between a movement along the demand curve and a shift of the demand curve is crucial for analyzing consumer behavior and market outcomes. A movement along the demand curve happens when price changes lead to different quantities demanded, while a shift occurs when non-price factors, such as consumer preferences, income levels, or external influences, alter demand at all price levels. In the case of BrewBuzz, both a loyalty program offering every 6th coffee free and new health findings highlighting the benefits of moderate coffee consumption influence consumer behavior beyond simple price variations. These factors reshape the demand dynamics by creating stronger incentives to buy coffee, suggesting a shift in the demand
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Q2(A). A premium coffee chain, “Bean Bliss,” recently increased the price of its signature latte by 20% due to rising operational costs. Following this, the chain observed varied changes in sales across different outlets. In metropolitan cities, the sales remained almost unchanged, while in smaller towns, there was a significant drop in demand. Interestingly, customers who were highly brand loyal continued purchasing despite the price hike, whereas price-sensitive customers shifted to local coffee shops.
Analyze the above scenario and identify how different determinants of elasticity of demand—such as availability of substitutes, level of income, brand loyalty, time frame, share in total expenditure, competitive nature of the industry, and preferences/habits—are influencing the elasticity of demand for “Bean Bliss” in different markets. Provide a detailed explanation linking each determinant to the observed customer behavior. (5 Marks)
Ans 2a.
Introduction
Elasticity of demand explains how quantity demanded responds to a price change. After Bean Bliss raised latte prices by 20%, demand reacted unevenly across locations and consumer segments, revealing how context-specific determinants shape elasticity. Metropolitan outlets saw stable sales, smaller towns experienced sharp declines, and brand-loyal buyers persisted while price-sensitive customers switched. These outcomes can be systematically explained by the availability of substitutes, income levels, brand loyalty, time horizon, budget share, industry competitiveness, and consumer preferences or
Q2(B) A consumer electronics company, TechNova, is preparing to launch a next-generation smart home device. With no reliable historical data available, the management is considering using a structured approach to gather forecasts from industry experts, researchers, and experienced marketers. The process involves several rounds of anonymous feedback, with each round refining the estimates until a consensus is reached.
Evaluate the above demand forecasting method being used in the given scenario, and the technique in detail. You are required to justify whether this method is the most appropriate choice for TechNova, providing well-reasoned arguments supported by the nature of the product, market uncertainty, and the decision-making needs of the company. (5 Marks)
Ans 2b.
Introduction
Launching a next-generation smart home device without historical data pushes TechNova toward judgment-based forecasting. The described process—sequential, anonymous rounds with iterative feedback toward convergence—is the Delphi method. It aggregates dispersed expertise from researchers, marketers, and industry specialists while mitigating dominance and groupthink. For an innovative product facing uncertain adoption curves, evolving standards, and ecosystem dependencies, Delphi can create a reasoned, consensus-
Organizational Behavior
Dec 2025 Examination
Q1. A finance department manager at Technova observes that Team A, composed of young, outgoing professionals, excels in creativity and collaboration but struggles with consistency and deadlines. Team B, made up of experienced staff, is highly structured and task-focused but faces frequent interpersonal conflicts and lacks innovation. The manager wants to merge both teams for a critical project but is concerned about balancing their contrasting personalities and work styles. The HR manager is tasked with designing a team-building intervention that leverages the strengths of both teams while minimizing their weaknesses. Based on the scenario, how should the HR manager apply the Big Five personality traits model to design a team-building intervention that addresses both the creativity of Team A and the structure of Team B, ensuring improved productivity and reduced conflict? (10 Marks)
Ans 1.
Introduction
In organizational behavior, balancing diverse personalities and work styles is critical for maximizing team performance. The finance department manager at Technova faces the challenge of integrating two distinct teams with contrasting strengths and weaknesses. Team A, composed of younger professionals, is highly creative and collaborative but lacks discipline in meeting deadlines, while Team B, consisting of experienced staff, is structured and task-focused yet prone to conflict and resistant to innovation. This situation creates an ideal opportunity to apply the Big Five personality traits model as a framework for designing an effective team-building intervention. By addressing personality-driven differences in openness, conscientiousness, extraversion, agreeableness, and neuroticism, the HR manager can strategically blend the teams, ensuring improved creativity,
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Q2 (A) Google is renowned for its innovative and motivating work environment, offering employees autonomy (20% time for personal projects), transparency, recognition programs, and wellness benefits. The company encourages risk-taking and creativity, and invests heavily in employee well-being. However, as Google grows, some employees express concerns about maintaining the same level of motivation and engagement. Evaluate the motivational strategies used by Google, as described in the caselet, through the lens of Herzberg’s two-factor theory. (5 Marks)
Ans 2a.
Introduction
Motivation plays a pivotal role in sustaining productivity, creativity, and employee commitment in dynamic organizations. Google has consistently stood out as a global leader in building an engaging and innovative workplace through autonomy, wellness initiatives, and recognition programs. However, as the company expands, concerns emerge about sustaining the same motivational intensity. To evaluate Google’s strategies, Herzberg’s two-factor theory offers a relevant framework by distinguishing between
Q2(B) Emma, a results-driven team leader, hides her frustration from her team during stressful periods, leading to confusion and reduced support from her members. In contrast, Joseph, another team leader, openly shares his stress and vulnerabilities, fostering understanding and support from his team. Both leaders operate in a fast- paced organization where deadlines are critical, and team morale directly impacts productivity. Critically evaluate the approaches taken by Emma and Joseph in managing their emotional transparency with their teams, using the Johari Window framework. (5 Marks)
Ans 2b.
Introduction
Emotional transparency is a critical aspect of leadership in fast-paced organizations where trust and morale directly influence productivity. Emma, who conceals her stress, creates ambiguity among team members, while Joseph, who shares his vulnerabilities, builds understanding and collective resilience. The Johari Window framework provides an effective tool to analyze their leadership approaches, dividing self-awareness and disclosure into open, hidden, blind, and unknown areas. This framework highlights the
Quantitative Methods – I
Dec 2025 Examination
Q1. A telecommunications company is piloting a new internet service and surveys 250 randomly selected customers, finding that 162 express interest in subscribing. The marketing analyst is required to estimate, with 90% confidence, the proportion of the entire customer base likely to be interested in the new service. The analyst must apply the correct estimation approach for proportions and ensure the results are suitable for strategic decision-making. In this scenario, how should the marketing analyst apply the interval estimation formula for proportions to determine the confidence interval for the proportion of customers interested in a new service? Explain your reasoning and the steps involved. (10 Marks)
Ans 1.
Introduction
When a company is planning to launch a new product or service, estimating customer demand becomes an essential part of strategic decision-making. In the given case, a telecommunications company surveyed a sample of its customers to understand the level of interest in a new internet service. Since it is not possible to ask every customer in the entire population, the marketing analyst uses the method of interval estimation to infer the likely proportion of interested customers in the broader market. Interval estimation provides a range of values rather than a single point estimate, which allows for a more realistic understanding of uncertainty. By applying a confidence interval for proportions, the analyst can present reliable evidence to
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Q2(A). A financial advisory firm tracks client satisfaction rates for three advisors. Initially, the firm uses prior probabilities based on the number of clients per advisor. After a client reports high satisfaction, the firm wants to update the probability that this client was served by each advisor using Bayes’ theorem. The management is debating whether this approach will yield actionable insights for performance evaluation and resource allocation. Assess the appropriateness of applying Bayes’ theorem to revise probabilities in a financial advisory firm where new information about client satisfaction becomes available. What factors should the firm consider to ensure the revised probabilities are meaningful and actionable? Critically justify your evaluation. (5 Marks)
Ans 2a.
Introduction
When new evidence arrives, leaders want probabilities that reflect it. In a financial advisory firm, management begins with prior probabilities for which advisor served a client, based on each advisor’s client share. After a client reports high satisfaction, Bayes’ theorem offers a principled way to update those priors using each advisor’s observed high-satisfaction rates. Done well, this yields sharper attribution and supports targeted coaching, incentives, and scheduling. Done
Q2(B). A large financial institution is standardizing its risk analysis procedures. Some departments use Excel’s NORM.DIST and NORM.INV functions for normal distribution calculations, while others rely on the traditional z-table. Management is concerned about consistency, accuracy, and the ease of training new analysts. The institution must decide which method to adopt as the standard for all probability calculations. Assess the implications of using Excel’s NORM.DIST and NORM.INV functions versus the traditional z-table for probability calculations in a large financial institution. How should the institution weigh the trade-offs between computational efficiency, accuracy, and interpretability when standardizing probability analysis across departments? (5 Marks)
Ans 2b.
Introduction
A large financial institution needs consistent, auditable probability work. Different teams currently use either spreadsheet functions or printed tables to compute normal probabilities and quantiles. The choice affects speed, accuracy, training, and controls. While z-tables build intuition, they introduce interpolation and transcription errors. Spreadsheet functions are faster and more precise but can become opaque or misused without standards. The right policy should If you are searching for NMIMS assignment Dec 2025, you are at the right place. Every student pursuing distance or online programs with NMIMS must submit their assignments on time, and finding the right guidance can make a big difference. With the upcoming December 2025 session, the need for well-structured, plagiarism-free solutions is higher than ever. Many learners prefer using NMIMS solved assignments 2025 because they save time and provide clarity on how to frame answers in the university-approved format. These solved assignments also help in understanding concepts better and improve overall grades. At the same time, it is important to rely on original content rather than copying, as NMIMS follows strict evaluation policies. For working professionals, NMIMS MBA assignment help has become a reliable option. It ensures that even with a busy schedule, they can meet deadlines without compromising quality. Experts focus on providing researched, to-the-point answers that are aligned with the marking scheme.
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