Business Communication DEC 2025

Description

Business Communication

Dec 2025 Examination

 

 

Q1. A consumer goods company, is launching a new line of organic cleaning products. The marketing team, led by a new manager, has developed a campaign that focuses solely on the superior cleaning power of the products. The campaign copy is dense with technical details about the proprietary formula. A focus group, however, revealed that the target audience is primarily motivated by environmental sustainability and health benefits, not just cleaning effectiveness. The feedback also highlighted that the language was too formal and lacked an emotional connection. What specific adjustments should Sarah’s team make to their persuasive messaging strategy to better align with the audience’s motivations and achieve a successful product launch? (10 Marks)

Ans 1.

Introduction

Persuasive messaging in business communication plays a crucial role in shaping consumer perception and driving product success. For Sarah’s team at the consumer goods company launching organic cleaning products, the initial campaign fell short because it focused primarily on technical superiority instead of aligning with customer values. While the product’s cleaning effectiveness is relevant, the focus group feedback makes it clear that the target audience prioritizes sustainability and health. Furthermore, the overly formal tone and lack of emotional appeal limited the campaign’s ability to create a strong connection with consumers. For a product positioned in the organic and eco-friendly market, messaging must

Its Sample only

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Q2(A) A manager at a software company must inform a long-time employee that their performance is consistently below expectations, and a formal performance improvement plan is being initiated. The manager’s goal is to ensure the employee understands the seriousness of the situation while maintaining a professional relationship.What is the primary purpose of a negative performance review in this scenario? (5 Marks)

Ans 2a.

Introduction

A negative performance review is one of the most sensitive tasks in workplace communication. For a manager at a software company, the challenge lies in addressing long-term underperformance without damaging professional respect or future collaboration. The review is not simply a critique; it is a constructive communication tool to clarify expectations, highlight gaps, and initiate a structured plan for improvement. Its primary purpose is to balance accountability with support, ensuring that the employee understands the

 

 

Q2(B) Larsen & Toubro (L&T) is a multinational conglomerate with a significant digital presence, using various platforms for internal and external communication. L&T’s communication strategy includes internal podcasts for employee training, interactive dashboards on their website for stakeholder engagement, and real-time messaging apps for project teams. This approach allows them to streamline processes and maintain a cohesive brand identity across different channels and audiences.

Based on the caselet, identify and explain two ways L&T leverages digital communication to enhance business practices, citing specific examples from the text. (5 Marks)

Ans 2b.

Introduction

Digital communication is an important tool for global companies to stay connected, productive, and creative in today’s fast-paced business world. Larsen & Toubro (L&T), with its diversified operations, has strategically adopted multiple digital platforms to strengthen both internal and external communication. Their approach integrates modern tools like podcasts, dashboards, and real-time messaging systems, which not only enhance transparency but also support collaborative problem-solving. The primary purpose of these initiatives is to