Information Systems for Management DEC 2025

Description

Information Systems for Management

Dec 2025 Examination

 

 

Q1. An Indian e-commerce company experiences a sophisticated ransomware attack during a peak sales event, resulting in encrypted databases and disrupted online services. The incident exposes gaps in the company’s backup strategy and communication protocols. The management realizes the need for a robust disaster recovery and business continuity plan to minimize downtime, protect customer data, and maintain stakeholder trust. The CTO is tasked with developing a comprehensive approach to prepare for and respond to future disruptions. Given the situation, how should the company apply disaster recovery and business continuity planning frameworks to ensure rapid restoration of critical services and data integrity after a major cyberattack? (10 Marks)

Ans 1.

Introduction

The rise of cyber threats has made disaster recovery (DR) and business continuity planning (BCP) indispensable components of modern information systems management. In this case, an Indian e-commerce company faced a ransomware attack during a peak sales event, crippling operations by encrypting databases and disrupting online services. The incident revealed weaknesses in backup policies and communication protocols, resulting in extended downtime and reputational risks. For a business operating in a competitive digital marketplace, the consequences of such disruptions extend beyond immediate financial losses to long-term customer trust and brand image. To address these challenges, the CTO must adopt a structured framework for disaster recovery and continuity planning, ensuring rapid

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Q2(A). An established e-commerce platform in India is leveraging AI to deliver personalized product recommendations and is actively encouraging user-generated content such as reviews and unboxing videos. While these strategies have increased engagement, some customers express concerns about privacy and the authenticity of reviews. The marketing team is considering further automation but is wary of eroding trust. The company must evaluate how to use technology and community input to foster loyalty without compromising transparency or ethical standards. Critique the effectiveness of AI-driven personalization and user-generated content in building customer trust and loyalty for an e-commerce platform. (5 Marks)

Ans 2a.

Introduction

In India’s growing e-commerce market, platforms increasingly rely on artificial intelligence (AI) for personalization and on user-generated content (UGC) like reviews and unboxing videos to engage customers. These tools strengthen customer relationships by offering tailored experiences and peer validation. However, concerns around privacy, data use, and the authenticity of reviews challenge their effectiveness in sustaining long-term trust. The company must carefully evaluate the balance between automation and ethical standards to

 

 

Q2(B). A national retail chain is facing intense competition from both traditional and online retailers. To differentiate itself, the company has invested heavily in data analytics and digital marketing platforms to deliver personalized promotions and real-time recommendations to customers. While initial results show increased engagement, there are concerns about long-term sustainability, customer privacy, and diminishing returns as competitors adopt similar technologies. Assess the effectiveness of a retail chain’s strategy to use data analytics and digital platforms for personalized marketing in a highly competitive market.  (5 Marks)

Ans 2b.

Introduction

Amid fierce competition from offline and online players, retail chains are increasingly leveraging data analytics and digital platforms to deliver personalized promotions and real-time recommendations. This approach aims to boost customer engagement, enhance shopping experiences, and drive sales. While initial outcomes suggest improved responsiveness and higher conversion rates, questions arise about the sustainability of these strategies in a competitive environment. Concerns around privacy, diminishing novelty, and